To be honest, I’m not convinced you should buy something just because it was made in your state, or even your hometown. However, being an Ohioan and an author I was very interested to stumble on a “Read Local” campaign.
The idea is simple.
According to their website, Columbus Creative Cooperative holds writers’ workshops, publishes anthologies and hosts other writer oriented events.
What I find interesting is that there is no branding at all on these T-shirts. There’s no self-promotion, no logo and no website. The shirts simply bear the message– “Read Local.”
I think that’s what caught my eye about this campaign. While most people use the “Local” idea to sell a product, Columbus Creative Cooperative is trying to use a product to support an idea–“Read Local.”
I still don’t expect someone from Cincinnati to buy one of my books just because I grew up there, but I am grateful for every local reader I have.
What do you think about “Reading Local”?